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Betsy Hoover in The Hill: 21st century campaigns should lead with tech

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In case you missed it — The Hill published an op-ed today from Betsy Hoover, a founding partner and head digital strategist at 270 Strategies. Hoover discussed the importance of leading with technology in modern campaigns:

“We’ve witnessed the rollout of brand new tech tools over the past couple of months that allow people to engage instantaneously through live streaming. All across the world, from college campuses to corporate conference rooms people are having conversations about how Periscope and Meerkat will impact their strategies. The same conversations should be happening as potential candidates gear up for primary season. Smart campaigns will be the ones who embrace new technology, make it a priority as part of their overall strategy, and stay ahead of the curve.”

Read the full piece here.

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