CHICAGO — Betsy Hoover, Partner at 270 Strategies, was featured in Marie Claire’s “The Everything Guide to Running for Office,” a 16-article series focused on women helping women run for office.

On social media strategy:

“Make it a part of your initial thinking. At your campaign launch, you want to have a website and a social media presence. Your website can be simple on day one, just make sure there is a place where people can sign up to join your email list and donate.”

On specific social media outlets:

“Almost every voter is on Facebook, so you should have a presence there. Twitter tends to be a little more of your influencer class—think reporters, communities, etc. — so it’s a great way to get messaging out. With Snapchat and Instagram, you get into younger voters.”

Read the full piece here.