Who are you trying to reach?
Movements start with a clipboard and a sign-in sheet. We identify organizers and leaders, provide the right tools and training, and then we act, fail, reflect, and keep going until we win. To build a movement, you need vision and process — and then you need to let go. The magic happens when people know their role and have the freedom to get creative. The myth of leadership is the lone warrior. If you're building a movement, everywhere you look you'll see a leader.