MCLEAN, VA — The national grassroots organization Ready for Hillary announced today it is partnering with consulting firm 270 Strategies to harness the energy of the growing number of activists around the country who are inspired and motivated by the idea of a 2016 Clinton candidacy. 270 Strategies, whose partners engineered President Obama’s historic grassroots organizing model, will lead Ready for Hillary’s national organizing strategy and build the group’s field operation.
“Ready for Hillary has sought out the most talented people in the business to harness the energy of everyday Hillary supporters and lay the groundwork for 2016,” said Senior Advisor Craig T. Smith. “There is no one that better understands grassroots presidential politics than the team that won the last two presidential elections. Already, hundreds of thousands of Americans are joining Ready for Hillary’s national movement and urging Hillary to run. The professionals at 270 Strategies will help us expand and mobilize that effort in all corners of the country.”
270 Strategies will manage daily operations for Ready for Hillary’s on-the-ground field, volunteer training and recruitment, and constituency engagement programs. Born of the basic belief that grassroots campaigns can change the world, the firm is named for the number of electoral votes required to win the presidency.
“We know from years of leading the Obama organization that empowering people and engaging grassroots volunteers are the most critical components of building a winning, 21st century campaign. That’s why we’re pleased to be working with the Ready for Hillary team to help tap into the organic grassroots energy we’re seeing around the country from voters of all ages who are already inspired by the notion of a potential Clinton candidacy,” said Jeremy Bird, a founding partner with 270 Strategies and former national field director for the 2012 Obama Campaign.
“By building a strong volunteer organization now that connects with young people, women, and voters in key minority communities, the Ready for Hillary team is ensuring that if and when Hillary makes any decision about her political future, she’ll have the grassroots army she needs to pave her way to victory and the White House.”
Since launching on April 2, Ready for Hillary has built a growing network of more than 375,000 Facebook supporters — with an online reach of 71 million people — and more than 5,000 grassroots donors.