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Sadia Iqbal

Director of Data & Analytics

Sadia Iqbal is a Vice President at 270 Strategies who specializes in data and analytics. In this role, she oversees all analytics engagements, tools, and platforms. She uses innovative strategies to measure audience impact and helps our clients make data-informed decisions. 

At 270, Sadia advised one of the largest anti-poverty organizations in the world, helping shift their engagement strategy to a more market-based approach. She also served as an early-stage advisor and strategist in the formation of Hawkfish, a mission-driven technology firm that used a data-driven approach to help organizations engage the right audiences and motivate them to take action. During the 2020 general election, Sadia developed custom audience segments to identify targets in multiple cross-battleground state voter registration and early voting campaigns. She also played an integral role in managing polling and analytics strategy for several national clients, providing actionable insights on the state of the race.

Following the 2020 cycle, Sadia oversaw an analytical deep dive into a post-election analysis on key Congressional races. The findings of this analysis were reported by numerous leading news organizations, including The New York Times, The Washington Post, NPR, and The Atlantic, among others.

She got her start in data during President Obama’s 2012 campaign. A self-proclaimed mega-fan of the President, Sadia quit her job at a prestigious law firm and took an unpaid internship on the campaign. It ended up being one of the best decisions of her life and she spent the next year working out of the analytics “cave” at the Obama campaign headquarters.

After Obama’s re-election, she remained in democratic politics, with stints at the White House and the Democratic National Committee. In 2015, Sadia was one of the first members of Hillary Clinton’s presidential campaign, working out of her personal office before serving as the analytics team’s chief of staff. Over the course of the 19-month campaign, Sadia helped grow the analytics operation to a team of nearly 100 data scientists and analysts. 

In between presidential cycles, Sadia took a lot of naps, learned to love kale, and got a Master’s in Public Policy from the University of Chicago. She lives in Chicago and likes to spend her free time volunteering with RefugeeOne, cuddling with her 1-year old nephew, and beating everyone at Game of Thrones trivia.

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